Tag Archives: social media video

Indian Wells Memories

Similarly to what I have done for Wimbledon, this year we had players watch iPad video of themselves during a pivotal time at the Indian Wells Tennis Garden.

Roger had an epic rally with Lleyton in the early 2000s. Isner became the #1 American at IW. Jack Sock won the doubles title in 2015. Petra thoughtfully recalled being injured, missing the tournament and the large poster fans signed wishing her a successful recovery. Lastly, Elena Vesnina remembered when she was in the press conference after winning the single’s title in 2017. A man came up and took the trophy. This was Matt Van Tuinen, the director of media for the tournament. The men’s final was going quickly and they needed the only trophy back on court for the ceremony. We had Matt return to take the iPad from her during the filming of this memory. Elena got the meta joke and took it really well. She ended up posting the memory video to her personal Instagram profile where it reached 22,000 views.

This series was moderately successful. The epic point with Roger and Lleyton is genuinely amazing tennis archival footage. Roger provided some solid play by play for us. The other memories were released sporadically but remain on the tournament website as a bingeable series.

Also of note is that we shot this series in an interview room filming in 4k ultra high definition using the 1DXii. We lit the subjects using Arri Skypanel S30-c LEDs. The hedges with the flowers were brought in by the onsite florist to fit the full bloom theme.

Arrogantly Shabby

With pride the vacation community of Pawleys Island has long held the motto, “arrogantly shabby.” The historic architecture dates back to the days of Carolina rice plantations. The South Carolina National Heritage Corridor is an organization that seeks to promote the best cultural and natural offerings within the state.  They sent me on location to Pawleys Island in September not long after Hurricane Irma had spun out along the Carolina Coastline. The dunes were wiped out but otherwise, the island suffered very little damage.

It was a solid three days filming outdoor activities from surfing to kayaking in a wildlife wetland preserve. There were gators, egrets and a pretty sunrise with pelicans flying over the horizon.

My assignment was to create short 30second broll videos that summed up the area for different generations. These differing generational clips are now running as targeted video ads on Facebook. Gen-Xers were shown doing more active things like bicycling and fishing while Boomers were shown holding hands, relaxing and eating. An all purpose 1min video has the best of everything and is aimed at the widest audience. Pawleys is a place I would like to return. In the fall the breeze coming off the ocean onto the porches of the inns was very, very relaxing.

Gen-X Video:

Baby Boomer Video:

General Purpose Highlight:


The Finishing Touches

IBM is a sponsor of The Championships. The IBMers on location taught and showed me the data that 1.5 minutes is as long as a video for social media can be. The drop-off rate is significant once you pass 1.5min. I was schooled in this info because of the below piece. I made a simple piece showing all of the preparation that goes into getting the grounds pristine and ready. IBM instructed me to cut about a minute from the piece. Honestly the shorter piece is stronger, uses better clips etc. Sometimes it’s good to have an editor for the video editor. But here’s the original so at least someone gets to see it!