Tag Archives: wimbledon

Best of 2018

Filming in 2018 brought us to seven countries and eighteen states on behalf of universities, non-profits, startups, Fortune 500 companies, and professional tennis tournaments.

Super Blue Blood Moon

On February 1, 2018 a blue supermoon and a blood moon occurred in tandem. We positioned ourselves using a moonrise iPhone app to capture the lunar path passing behind the Bank of America Corporate Center in Uptown Charlotte, North Carolina. Using a 400mm lens and shooting in 4k ultra high definition, we put the clip on Instagram. Overnight we were contacted by ABC News, CNN.com, The Washington Post, HLN, Reuters and other smaller outlets for publication. Combined, the clip reached millions of people resulting in a lot of earned media exposure for T&T through television, news websites YouTube embeds, Facebook, Instagram and Twitter.

Hammock Coast
Sometimes we get the opportunity to work locally in the Carolinas. We completed a seven ad CVB series of short web videos that promote South Carolina coastal community tourism. Shrimp, fishing, egrets, gators, kayaking, Spanish moss, golf, old plantation homes. It was a great project to be tasked with.

Return to China
Coming back to Sias International University was unexpected impossible to turn down. Sias is where we first started dabbling in video production. One of our earliest uploads to YouTube was a minor viral hit in 2008. It was exciting to be flown back to Zhengzhou, China to film a piece promoting the 20th anniversary celebration of the university. It was a whirlwind two weeks. But the freedom to fly our Inspire2 above the unique architecture of the “East meets West” campus and thousands of marching students is a memory we will not soon forget.

Camp Greystone
Our involvement with Greystone dates back to 2014 when we filmed our first high-energy summer camp video. Since that year, other elite summer camps have continued to be part of our June-August workload. In 2018 however, we were tasked with creating a Greystone mini-doc in preparation for their centennial year. It’s an absolutely amazing camp. Excellent staff, facilities, programs and location. Interviewing campers, their moms and grandmothers throughout the summer was a pleasure. It’s not often we are provided the opportunity to film eight+ hours of interviews and really take the time to craft a narrative. The archival 8mm clips and photos worked well when match-cut against the 2018 camp activity footage. This piece took the most time to film and edit of any of our work over the past year, and we hope it shows. In addition to this 5min video, we completed another highlight and a piece on camp being a safe place for teens to detox from phones and social media.

The Institute for Speech and Debate
The nation’s best speech and debate summer camp program needed a 30sec commercial and two new social media videos promoting their offerings. The pieces were filmed at UNC Chapel Hill entirely in 4k using a Canon C200 and 1Dxii. The interviews are probably our favorite from 2018 because of our lighting choices pairing window light with an Arri Skypanel S30c and large softbox. The videos were successful and we returned to the ISD camps later in the summer of 2018 to capture broll and more interviews for 2019 ads.

Shot Clock
Each year at Yale for The Connecticut Open we try to outdo our previous all-access attempts at a funny viral video. This is a tennis tournament that provides a great deal of freedom with regard to what we are able to do with the players. This piece is a significant win because we again wrote a script, filmed and edited a piece that was not only popular with players and tennis journalists but became the most-viewed video ever released by the tournament. It helped to double the number of Facebook followers and did even better numbers on Twitter. Alongside PR guru, Katie Spellman, we executed what could safely be called the most successful tennis all-access video from any smaller tournament (WTA or ATP) in 2018.

Indian Wells

Despite working sixteen hour days in the California desert, The BNP Paribas Open somehow always feels like the best of vacations. I guess that’s why it’s called “tennis paradise.” We increased our presence this year adding the ever intrepid Ian Davidson to our ranks. This enabled us to double our video output to 26 videos in 13 days. Additional work was created to be viewed on video boards throughout the site. The below three-minute piece hopefully ended up being one of the most valuable videos we completed for Indian Wells. (Footage from T&T, ATP Media, 312Media with production assistance from HolderMedia Inc.) The video is now used as a tool by the IWTG to help land potential new sponsors for 2019 and beyond.

Conferences

MSD’s Better Together convention took place at the storied Miami Fountainebleau luxury hotel. We were invited to film for 309 Productions, another multimedia production company, from Boston, MA. Editing on the below piece was completed by T&T friend and owner of 309, Lauren Foley.

The TEAMS Conference and Expo is an annual four-day convention for the sports event industry. We have now served this event five times. 2018 showcased Louisville, Kentucky as the host city. It is an exciting day to go from a green screen shoot to filming racehorses at Churchill Downs to filming world-class BMX cyclists, to Olympian Shawn White and then a bourbon distillery. TEAMS really packs in the activity in addition to educational sessions and networking. This video was filmed by Drew Carlisle and edited by Javier Mosquera.

Tootsie’s Fashion Show
The River Oaks Country Club in Houston, Texas hosted a “Spring Is Served” themed fashion show this past April. Everything about this piece ended up going well. Note our use of real prisms waved in front of the camera lenses to refract light and create transition points for the edited footage.

UNCC
We often work for and collaborate with advertising agencies to provide video production capabilities. Little Red Bird out of Charlotte, NC has been tapping us for projects since 2013. This was a particularly complex one to tackle. We had actors read University of North Carolina at Charlotte degree requirements from a teleprompter against a white seamless backdrop at that UNCC campus. That coupled with some drone footage and stock broll of campus then turned into an exercise in motion graphics to best present the information. Kudos to Tim Paulson of LRB for his vision and our own Ian Davidson for the motion graphics execution. This series ended up producing 12 unique program videos for UNCC.

The Nest
Another example of a local commercial is this 30sec ad that ran in the Columbia, SC television market. On behalf of Sting Creative we produced a next-day-edit piece for The Nest, a plumbing fixture and electrical appliance showroom for Cregger Company.

Clawguard
Here’s a startup in the pet industry with door guards and tape in their product lineup. We were taking product photography in a dark fulfillment center warehouse and on the fly decided to shoot an explainer video with the CEO introducing their new furniture shields. It turned out okay for being a one-take/no planning piece.


Laver Cup
One of the great thrills of 2018 was our involvement with The Laver Cup and the strong support staff at Tennis Australia. The Team Europe versus Team World event was an incredible competition held at the United Center in Chicago this past September. But first, in March, we filmed a promo video of epic proportions. It was logistically challenging with players arriving on separate planes, separate cars, celebrity guests, amazing Windy City locations all filmed in five hours with all editing completed two days later. Thanks to everyone from MVTPR, and TA for helping make this video possible.

JP Morgan hosted another Midtown Manhattan promo in August, the week prior to the US Open. Here’s our 2018 promo featuring Novak Djokovic, John McEnroe and Rod Laver.

As one would expect, the Navy Pier gala the week of the event was very classy. This piece involved four cameras, interviews, a stage presentation and had completion deadline of that next morning. I share this one because we wrapped and then stayed up all night cutting the footage.

Cliffs of Moher

This place often tops many lists of the most beautiful places in the world. We were not sure how DJI’s little Mavic Air would fair against the North Atlantic winds. It acquitted itself nicely and captured many views unseen by the 1.5 million annual visitors.

Roland-Garros

Here’s a preview of some of our French Open work. For the second year we returned to Paris in the spring. Unlike at Indian Wells or Wimbledon, we are not part of the same-day-edit social/digital team. Instead we are hired, alongside two other contracted production companies, to provide carefully crafted tennis match action videos. This time we were assigned to cover the younger up-and-coming next-gen players. After culling through the sixteen hours of footage, ten 30-60second videos were completed in November of 2018. They will be released and used by the FFT later in 2019 to excite fans prior to and during the clay court season.

Wimbledon

The Championships is the highest profile video job we are tasked with annually. We are honored and thankful for the opportunity to continue serving the All England Lawn Tennis and Croquet Club. This year we began creating mini-docs (scripted by the brilliant Leigh Walsh) using archival footage. Between April and the end of the tournament in July, we shot and edited over 40 videos for The Championships.

Part of the joy of working Wimbledon is that we are asked to do a little of everything. Each day is different. From filming the 2018 jewelry collection, to a proper British afternoon tea, to celebrity tours and of course match action on Centre Court. It’s the best tennis venue, the cleanest visuals, and a fantastic place to work. The Wimbledon Social/Digital team and IBM expertly and consistently stay on top of trends providing fans with the best experience possible.

Many of our videos achieved 1 to 5 million views on different platforms. The below piece is a themed video we have repeated annually since 2015. “Finishing Touches” is always completed right when tennis fans start to turn their attention to Wimbledon, but there are not yet matches on television. That, plus shares from ESPN, the BBC etc probably helped bump the numbers up on social.

This year we experimented with longer form cinematic storytelling on IGTV featuring the best match action paired with press conference post-match soundbites. Timing-wise it worked out well that we were able to cover the Nadal/Delpo match because with many dramatic dives by both players, it was one of the most exciting matches in 2018. The Women’s Final was a rematch of 2016 and was also a treat to film. Both of the below pieces filled a programming hole that fans seem to appreciate and is not otherwise provided by commentary and live coverage.

For this one note Gwri Pennar’s very-helpful overhead shots from the Centre Court crow’s nest.

Jodi Benson (The Voice of Ariel, The Little Mermaid)

Let us end this post with our most successful video ever. We also own and operate a wedding cinematography business filming 30-40 events annually. Seldom does the wedding work end up on Tried & True, but this piece was special. The video below is now our most-viewed content ever with 17+ million views and counting. We were filming a Jersey Shore wedding reception and the father-of-the-bride surprised his daughter with The REAL Little Mermaid. She sang “Part of Your World” in addition to other Disney standards. It was Jodi Benson’s first time singing at the wedding of someone who was not in her family. The fact that it was a surprise, that the bride’s reaction was perfect, that Jodi Benson performed flawlessly and that the recording was solid made us suspect that the piece had some potential to go viral. Never did we imagine 17 million views though! It ended up snowballing through Facebook and later aired on a number of TV news shows, was embedded with articles throughout the web and so on. It was a great privilege to be there in that moment to film something that Disney fans all over the world have now seen.

Additional work was completed in 2018 for Thornwell Home for Children, Monarch Medical Technologies, Pierce’s Project, PlaySight Technologies, The Western and Southern Open, US Men’s Clay Court Championship, The International Tennis Hall of Fame, H√§agen-Dazs, The NFL, Porsche and Fila Sportswear. Thank you very much to our all of our clients, collaborators, contractors and connections in the creative and corporate worlds for making last year our best year ever.

Here’s to 2019!

Wimbledon 2017

Our duty was to serve as remote editor to The Championships this year.

In late 2016 Ashley and I found out that she was pregnant with our second child and that the due date was during Wimbledon. I informed the All England Club that we would be unable to work The Championships in 2017. It was unfortunate as I had already booked travel and accommodation. However witnessing the birth of my second child was certainly worth remaining stateside! ūüôā Baby Lucy and her Mama are doing spectacularly.

Alexandra Willis, the head of communications and digital content, for the AELTC was kind enough to employ me for a number of remote edits prior to and during Wimbledon. I ended up making sixteen videos. Below are a few of the most interesting for different reasons.

This year McCann London made a proper commercial that ran on ESPN. Roger Federer was nice enough to take part. A crew from McCann shot Roger in Dubai earlier in 2017. I was thankful to have the post-production job of putting together a behind the scenes vignette covering the shoot. Amazingly, this piece generated 1.5 million views. It’s my second most-watched tennis video ever.

Additionally we worked with McCann submitting footage from 2015 and 2016 for use in additional Pursuit of Greatness campaign videos. Most significantly I had the opportunity to cut a handful of “My Wimbledon Memory” videos. Two starred Federer watching clips of himself from the past. He retweeted one where he watched himself beat Pete Sampras. It is still exciting to have one of the most recognizable athletes in the world and the greatest male tennis player retweet our video not long before playing in the Finals.

Andy Murray is notoriously dull. The British people do love and respect him as their great 21st century male tennis player. He was the defending champion and World No. 1 this year too. I had fun doing my best to make a series of videos starring Andy interesting where he performed a number of children’s tasks from a 2017 Wimbledon pamphlet. This one was my attempt to add humor through editing and music cues.

The Opening Gates montage was also a fun one to cut. I got to use my own unused footage from previous years in addition to footage from the Wimbledon archive dating back to the 1940s. In fact, I cut this video the night before the tournament started from North Carolina. Wimbledon released it. Ashley went into labor. She gave birth. Later that day I looked at my phone and saw that it had 50,000 views on Instagram. There are times I still marvel that we live in a day and age where the cloud and high speed internet allow for this kind of remote editing. We were having a baby in America yet were still very involved with the tournament.

For the 131st time, the gates are set to open at #Wimbledon…

A post shared by Wimbledon (@wimbledon) on

At the end of the Opening Gates montage note the kinetic logo outro. This motion graphics animation was also a request of the AELTC. It has been nice to know that even while I did not shoot Wimbledon in 2017, the majority of all videos produced were marked with my original graphic.

Some edits were as simple and short as this cover photo video. As these trophies remain the same year after year, recycling my old footage was entirely appropriate.

This one is broll of the grounds being meticulously prepared. It’s nice that I overshot and was early arriving last year so that an original piece could be made in 2017.

19 days to go. Time to spruce the place up… #wimbledon

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Lastly and most significantly I made the My Wimbledon Experience videos. Each year these are in partnership with IBM. Broll footage from around the grounds of different iconic activities edited to music makes up the skeleton of a video that can be personalized and populated with your own smartphone photos of the event. Patrons and viewers at home are encouraged to insert their own snapshots into the video via the Wimbledon App. (IBM programs a user-friendly interface). Then the app allows for quick and easy posting to all social media platforms. This particular video may end up being our most viewed overall if one counts all of the thousands of individualized iterations in London and across the globe.

Here’s what a screengrab of the personalized video portion of the app looks like:

It was a privilege to be included in an impressive team of pros pushing hard on social media during a two week stint when the attention of the world is on SW19.

Digital Community of the Year

Wimbledon has a fantastic social footprint with over 200 million video views and interest across the board. The All England Club had us create a submission video for the 2018 BT Sports Industry awards under the “Best Digital Community” category. We have won categories in 2016 when we had previously submitted videos in other categories. We’ll have to see how it goes! Judging is in progress as of this writing.

Roger Returns From Injury

Federer took time off before Wimbledon in 2016 for minor knee surgery. He was eventually felled literally in this tournament by Milos Raonic. He never falls and yet he tumbled and lay sprawled on the Centre Court grass. He went on to lose the match. After this tournament he took six months off, returned and won the Australian Open. This video was an attempt to capitalize on Roger’s initial return to the sport. Wimbledon is after all where he has been most successful. The video hit over 400,000 views on Facebook for The Championships. That was a significant number. Wimbledon is such a large tournament that a ton of video is produced from multiple sources. So much is being put out and released daily that for one piece¬†to be seen by so many was a success.¬†

Women’s Finals

Angelique Kerber & Serena Williams split two grand slam finals in 2016. They have also gone back and forth as world number one since The US Open too. This was a promo, using footage from the quarters and semis, and audio from their press conferences for their big match. Serena ended up winning. 

Strawberries & Cream + Pimms

The Wingfield restaurant is where one goes at SW19 for the famed strawberries and cream. This video was produced for The Championships to show off their afternoon tea. Note the pronunciation of “scones.” Our host specifically says it like the queen would.

Pimm’s is not a sponsor of Wimbledon but it is probably the brand most associated with the tournament. Brits love to drink Pimm’s on The Hill and through the UK during summer.

Inside The All England Club

Players walk from the interior of the clubhouse onto Centre Court for the high profile matches at Wimbledon. While it is shown on television, the inside of the All England Club is not open to regular ticket holders. There is a strict dress code and a finite number of club members with a very long waiting list. Invitations to the Royal Box are given to celebrities, heads of state, members of the royal family, military personnel. This is all decided by the Chairman of the club. This past year, during one of his last days as the Prime Minister,  I watched David Cameron get booed by Centre Court then recede into the clubhouse balcony for afternoon tea. It is a very elite place.

For this video I arrived early one day before the club was open. The communications team at the Broadcast Centre received special permission for a video tour. I wanted to be prepared. I used the Sony A7sii with a Metabones adapter. This enables the use of Canon glass on a lightweight Sony mirrorless camera. I put the Sony on the MOVI M5 with the new Canon 11-24mm lens. The lens is the widest rectilinear lens available. My intent was to portray the space in a manner not seen on ESPN and the BBC. This meant wide floating shots showcasing access most fans will never get. The trophies were shot with a variety of lenses. The MOVI was used again with a 50mm f/1.8 Sony lens to get that parallax motion with the background completely blurred. A Macro was used on some of the finer details. The trophies against the perfectly manicured grass is to me, the ultimate sight and site for tennis.

Wimbledon UK Brand of the Year

Wimbledon and the All England Club returned to us to edit their submissions in the BT Sports Industry Awards for 2016 after our we won our categories in 2015. Below is the video entry for Wimbledon as brand of the year for the United Kingdom. It represents 50% Tried & True footage and the rest came from television match broadcast cameras. There are a few snippets of short films created by Mccann London too. It’s always an absolute honor to film and edit anything for the AELTC.

WTA Party

The Pre-Wimbledon party for the WTA was held in the center of London. It was the day of the Brexit vote too, but it was raining¬†and the tube was flooded. The piece itself is¬†simply a bunch of broll strung together. I only could carry a backpack with a monopod, two lenses and a camera. The tube I would have taken was flooded. There were lots of people trying to get home from work all crowding onto the already packed bus system. From one bus, to another bus to the tube, down the street. I found the location! Apparently the tube was down all over the city. Not only was it a problem for people getting home, but they Londoners could not get to the polls to vote on Brexit. Surely a lot of “remain” votes were lost as a result. What a crazy day to be in the UK.

The Finishing Touches

IBM is a sponsor of The Championships. The¬†IBMers on location taught and showed me the data that 1.5 minutes is as long as a video for social media can be. The drop-off rate is significant once you pass 1.5min. I was schooled in this info because of the below piece. I made a simple piece¬†showing all of the preparation that goes into getting the grounds pristine and ready. IBM instructed me to cut about a minute from the piece. Honestly the shorter piece is stronger, uses better clips etc. Sometimes it’s good to have an editor for the video editor. But here’s the original so at least someone gets to see it!

BT Sport Industry Award Winning Submission

The AELTC was delighted to take home the trophy at the prestigious BT Sport Industry Awards 2016, winning the Best Use of Social Media awards in a hotly-contested category. Wimbledon surpassed Adidas, Dove, Samsung, Southampton FC, Wembley Stadium and the Football League, in their third year of nomination for social media.

I worked with the Head of Communications, Alex Willis to develop the script, content and look of this multimedia presentation. The editing took roughly a week to composite the motion graphics and sync everything to the voiceover.