IBM is a sponsor of The Championships. The IBMers on location taught and showed me the data that 1.5 minutes is as long as a video for social media can be. The drop-off rate is significant once you pass 1.5min. I was schooled in this info because of the below piece. I made a simple piece showing all of the preparation that goes into getting the grounds pristine and ready. IBM instructed me to cut about a minute from the piece. Honestly the shorter piece is stronger, uses better clips etc. Sometimes it’s good to have an editor for the video editor. But here’s the original so at least someone gets to see it!