Arrogantly Shabby

With pride the vacation community of Pawleys Island has long held the motto, “arrogantly shabby.” The historic architecture dates back to the days of Carolina rice plantations. The South Carolina National Heritage Corridor is an organization that seeks to promote the best cultural and natural offerings within the state.  They sent me on location to Pawleys Island in September not long after Hurricane Irma had spun out along the Carolina Coastline. The dunes were wiped out but otherwise, the island suffered very little damage.

It was a solid three days filming outdoor activities from surfing to kayaking in a wildlife wetland preserve. There were gators, egrets and a pretty sunrise with pelicans flying over the horizon.

My assignment was to create short 30second broll videos that summed up the area for different generations. These differing generational clips are now running as targeted video ads on Facebook. Gen-Xers were shown doing more active things like bicycling and fishing while Boomers were shown holding hands, relaxing and eating. An all purpose 1min video has the best of everything and is aimed at the widest audience. Pawleys is a place I would like to return. In the fall the breeze coming off the ocean onto the porches of the inns was very, very relaxing.

Gen-X Video:

Baby Boomer Video:

General Purpose Highlight:


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