As a project for Little Red Bird on behalf of their client UNCC in a joint venture with Bank of America, we produced a series of videos focusing on children’s literacy. The producer on the shoot was my friend, Ron Randle. We had a casting agency provide the talent. The scripts were created by Little Red Bird in collaboration with UNC Charlotte. These videos took three days to shoot and three days to edit. A quick turnaround. But it is often faster to assemble a piece that has a narrative than to pull a story out of a series of candid interviews.
This was a series completed for UNC Charlotte for the agency, Little Red Bird. It showcased teachers in their first year with elementary, middle school and high school aged classrooms. It was a challenging exercise in shooting broll that shows a busy school system but no faces. This technique of creatively hiding the identity of subjects comes into play often when it is impossible to get signed releases by the parents and guardians of minors. We produced six pieces in the series. Here are the tightest three: