Children’s Literacy

As a project for Little Red Bird on behalf of their client UNCC in a joint venture with Bank of America, we produced a series of videos focusing on children’s literacy. The producer on the shoot was my friend, Ron Randle. We had a casting agency provide the talent. The scripts were created by Little Red Bird in collaboration with UNC Charlotte. These videos took three days to shoot and three days to edit. A quick turnaround. But it is often faster to assemble a piece that has a narrative than to pull a story out of a series of candid interviews.