Tag Archives: tennis

The US Open

At the US Open I am contracted to shoot match action in Arthur Ashe. The staff for video is enormous compared to other tennis tournaments. It is after all the largest annual sporting event in the world. Over the two weeks they draw 3/4 of a million spectators. The USTA has a crew logging and tagging video as it is ingested to the servers. Their talented editors may pull from an number of sources for their daily recaps and sizzle showdowns. It is an impressive feat to pull off. That’s SO much data coming into their system, being organized and being created into content on an hourly basis. The USTA cranks out product like no one else. Below are two sample videos where my match action footage was used heavily. Kudos to my boss Matt Guerra. He always delivers an energetic v/o for the Westin sponsored sixty second recaps. 🙂

Roger Returns From Injury

Federer took time off before Wimbledon in 2016 for minor knee surgery. He was eventually felled literally in this tournament by Milos Raonic. He never falls and yet he tumbled and lay sprawled on the Centre Court grass. He went on to lose the match. After this tournament he took six months off, returned and won the Australian Open. This video was an attempt to capitalize on Roger’s initial return to the sport. Wimbledon is after all where he has been most successful. The video hit over 400,000 views on Facebook for The Championships. That was a significant number. Wimbledon is such a large tournament that a ton of video is produced from multiple sources. So much is being put out and released daily that for one piece to be seen by so many was a success. 

Grip It and Rip It

Rafael Nadal the golfer? With our PR director I took a small crew to the famed Indian Wells Golf Resort. The tournament had negotiated for a gaggle of photographers to tag along with Rafa while he played nine holes. Rafa was a good sport to let it happen. GoPros in holes, a GoPro mounted to the golf cart. It’s nice to get an opportunity to use the action cams. We shot in slow motion, used a 400mm lens, plus a 16-35mm on a MOVI M5 with an Easy Rig. The drone was out too. It was quite an operation scrambling from hole to hole and setting up gear while monitoring audio on Rafa the entire time. It stands out as probably the hardest shoot in 2016. Minimal time to plan and no PAs running around to carry gear. With that said I like the deliverable a lot. Matthew Hill did a great job second shooting with his Panasonic Varicam. Nadal shared it from his personal Facebook account too.

Women’s Finals

Angelique Kerber & Serena Williams split two grand slam finals in 2016. They have also gone back and forth as world number one since The US Open too. This was a promo, using footage from the quarters and semis, and audio from their press conferences for their big match. Serena ended up winning. 

SmartCourt Tech at Lake Nona

The USTA National Campus at Lake Nona is brand new state of the art hub for encouraging and fostering American tennis. Every court has PlaySight’s cutting edge high def live streaming and 32 fully equipped SmartCourts have been installed. PlaySight is a long-standing client. It was exciting to visit, and record by the top brass at the USTA testifying to their enthusiasm for PlaySight technology. With a beachhead like Lake Nona, PlaySight has conquered the world of tennis. This video happened to be the first piece produced at the new site. It opened to the public just days later.

 

Paul Annacone Web Series

Paul Annacone is a former professional tennis player and former coach of Pete Sampras and Roger Federer. He appears regularly as an analysis for the Tennis Channel. He’s also an advocate and spokesperson for PlaySight. PlaySight is a tennis technology company that delivers everything a player needs to get better at their game. The system uses high definition video from cameras mounted strategically all over a court coupled with cloud storage and an on-court kiosk. The software breaks down serve speed, percentage of forehands or backhands in, it calls lines, does instant replays, shows footage in slow-motion etc. It’s an incredible amount of data and analytics too. Tennis is a sport that lacked a use of data for a long time. Baseball had Moneyball back in the mid 2000s. Tennis is catching up due in large part to PlaySight’s tech.

The video below is part of a series of ten tips with Paul. Paul works with two recent University of Southern California graduates on their game. He analyzes and instructs while they are in action, then he follows through at the kiosk bringing PlaySight’s observations into the mix.

“Age is just a number.”

A few years ago at Indian Wells I started making “mini-movies.” Essentially these are cinematic highlights. I would letterbox them and shoot with the intention of a wider filmic look. Fans seemed to like the look. But I learned quickly to focus on the most popular players in the sport. As an employee of the tournament, my goal is always to get as many eyeballs captivated into staying within the tournament ecosystem. Making a video on Roger in this case is purely fan service. But even though I knew it would get clicks because of who it starred, my secondary goals were to show off the grounds in a manner never done before, to capture the highest quality footage, and to find the best real soundbites by listening to all of his interviews and press conferences from earlier in the week.

With that said, what is most significant about this piece is the music. At Tried & True we wanted to try something different that had never been done before. Our sound engineer doubles as a composer. We carefully recorded the audio of our local college tennis team (Winthrop University), isolating serves, bounces, backhands etc. These sfx were then used in Cubase, music composition software, as the drum kit for a song. Joe Miller, our afore mentioned audio guru, and I discussed the action of the video. How it might start, rising action, where soundbites might fall and so on. He constructed the piece using a Moog synthesizer, electric guitar in addition to a number of electronic elements and samples. The track turned out well as an example of a fully immersive and synergistic viewing experience. The music absolutely ads to the video and the enjoyment for the viewer.

Wimbledon UK Brand of the Year

Wimbledon and the All England Club returned to us to edit their submissions in the BT Sports Industry Awards for 2016 after our we won our categories in 2015. Below is the video entry for Wimbledon as brand of the year for the United Kingdom. It represents 50% Tried & True footage and the rest came from television match broadcast cameras. There are a few snippets of short films created by Mccann London too. It’s always an absolute honor to film and edit anything for the AELTC.

BT Sport Industry Award Winning Submission

The AELTC was delighted to take home the trophy at the prestigious BT Sport Industry Awards 2016, winning the Best Use of Social Media awards in a hotly-contested category. Wimbledon surpassed Adidas, Dove, Samsung, Southampton FC, Wembley Stadium and the Football League, in their third year of nomination for social media.

I worked with the Head of Communications, Alex Willis to develop the script, content and look of this multimedia presentation. The editing took roughly a week to composite the motion graphics and sync everything to the voiceover.