This corporate overview of PlaySight’s tennis products and operation is a recent capstone to our extensive work for this client spanning three years. Many high-profile interviews, shot in multiple states and outside the US are featured as is our best broll and motion graphics. PlaySight is a sports technology company that sells hardware, software, cloud storage and live streaming all in the service of better data and analytics. This helps coaches and players from amateur hobbyists to the elite professional levels.
Explaining what the company is and what it does for the sport of tennis tightly while using existing interviews was quite a challenge. VP of Marketing Jeff Angus and Eric Berman, head of their external agency, worked directly with me to determine the direction we headed.
Everyone of importance in tennis is aware of the PlaySight brand at this point. This video is more for media to pickup and embed with any PlaySight related press releases. It could also be used to reach out to new investors, as the company is still in the late start-up phase.
This piece required some editing on location with PlaySight employees mentioned above in Los Angeles. The finishing post-production work was completed remotely. Our talented motion graphics contractor, Andrew Dicharry of Wasabi provided the excellent Adobe After Effects work.
It’s three minutes but hopefully feels like it moves along at a good clip. It’s always a balancing act making something that’s punchy and watchable while including everything required for the message.
From PlaySight, “PlaySight’s SmartCourt is the only all-in-one video and analytics solution for tennis. The SmartCourt system uses internet-connected high-performance cameras and an on-court kiosk to provide shot tracking, line calling, multi-angle video, detailed analytics and more. All video is accessible to the user immediately while on court. SmartCourts are automated and intuitive: no operator required!
Hear from some of the game’s best coaches and players (Novak Djokovic, Tommy Haas, Darren Cahill, Paul Annacone, Peter Smith,) on how they use PlaySight to play and coach smarter.”
To learn more visit us at: https://www.playsight.com
Hoop City is a basketball gym in New Jersey. The instructors work with kids of all ages. Adults play there too. Recently a PlaySight court was installed. The benefit of the court is the immediate ability of a coach to bring players over to the wall-mounted monitor and provide immediate video feedback from multiple angles. They can review drills or games played in the gym. For visual learners, this is one more tool that can help a team be better.
Production notes on this project are that a viewer should note the time lapse of Manhattan at sunrise. I staked out a spot on a pier in Hoboken very early to get the sky changing colors. This was also one of the first times I flew a drone indoors using the new sensor technology by DJI.
The USTA National Campus at Lake Nona is brand new state of the art hub for encouraging and fostering American tennis. Every court has PlaySight’s cutting edge high def live streaming and 32 fully equipped SmartCourts have been installed. PlaySight is a long-standing client. It was exciting to visit, and record by the top brass at the USTA testifying to their enthusiasm for PlaySight technology. With a beachhead like Lake Nona, PlaySight has conquered the world of tennis. This video happened to be the first piece produced at the new site. It opened to the public just days later.
Paul Annacone is a former professional tennis player and former coach of Pete Sampras and Roger Federer. He appears regularly as an analysis for the Tennis Channel. He’s also an advocate and spokesperson for PlaySight. PlaySight is a tennis technology company that delivers everything a player needs to get better at their game. The system uses high definition video from cameras mounted strategically all over a court coupled with cloud storage and an on-court kiosk. The software breaks down serve speed, percentage of forehands or backhands in, it calls lines, does instant replays, shows footage in slow-motion etc. It’s an incredible amount of data and analytics too. Tennis is a sport that lacked a use of data for a long time. Baseball had Moneyball back in the mid 2000s. Tennis is catching up due in large part to PlaySight’s tech.
The video below is part of a series of ten tips with Paul. Paul works with two recent University of Southern California graduates on their game. He analyzes and instructs while they are in action, then he follows through at the kiosk bringing PlaySight’s observations into the mix.