I’m grouping two different videos together in this entry because they fall under what I think of as more general around-the-ground news reporting at a tennis tournament. Wolfgang Puck’s restaurant, Spago, has a location inside Stadium One that is only open during the tournament. He was in town watching some tennis, checking on his chefs, his recipes, doing media to promote his restaurant etc. We covered him as the tournament and the piece played on some social media channels but was primarily meant to be played on the large video boards inside Stadium One and Two (jumbotrons).
Likewise when Vanna White and Pat Sajak were on location filming bits for “Tennis Week” on Wheel of Fortune, we produced a piece for social media. But it was more so intended for in-stadium viewing for the 440,000 fans in attendance during the two weeks.
It was time for me to make an end-of-year wrap up video at Indian Wells for 2017. Rather than retrod the same type of highlight that I had done for years previous, I wanted to make a unique statement. We tapped Andrew Krasny, the gravely voiced on-court host at Stadium 1. Andrew is well-known in the sport as a host of Court Report on the Tennis Channel He could successfully anchor the piece with gravitas and some bite. When recording him, I instructed Andrew to read the copy I wrote (that had been edited by our head of PR and approved by our marketing director) with cocky malice. Like Kevin Spacey as Frank Underwood without the faux Charleston accent. When Jon Hamm does Mercedes commercial voiceovers he says, “the best or nothing.” Indian Wells strives to be the finest, most elite tennis tournament in the world. In the past the organization has pushed to be categorized as a Super Masters 1000; in a league above all tournaments and just below the grand slams. Indian Wells is exceptional in location, amenities, access to the players and accessibility for patrons. Plus no other tennis tournament boasts both a Nobu and Spago branch.
Post tournament this video has been used as the Facebook cover photo video for the BNP Paribas Open too.