Oh, You’re Not Mistaken.

It was time for me to make an end-of-year wrap up video at Indian Wells for 2017. Rather than retrod the same type of highlight that I had done for years previous, I wanted to make a unique statement. We tapped Andrew Krasny, the gravely voiced on-court host at Stadium 1. Andrew is well-known in the sport as a host of Court Report on the Tennis Channel He could successfully anchor the piece with gravitas and some bite. When recording him, I instructed Andrew to read the copy I wrote (that had been edited by our head of PR and approved by our marketing director) with cocky malice. Like Kevin Spacey as Frank Underwood without the faux Charleston accent. When Jon Hamm does Mercedes commercial voiceovers he says, “the best or nothing.” Indian Wells strives to be the finest, most elite tennis tournament in the world. In the past the organization has pushed to be categorized as a Super Masters 1000; in a league above all tournaments and just below the grand slams. Indian Wells is exceptional in location, amenities, access to the players and accessibility for patrons. Plus no other tennis tournament boasts both a Nobu and Spago branch.

Post tournament this video has been used as the Facebook cover photo video for the BNP Paribas Open too.

 

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