Tag Archives: nc

Inside a Cookie/Cracker Factory

Astronaut is a full-service creative agency run by Stephen Lockwood in Winston-Salem, NC. Previously we had worked together on a shoot for a Southern Living planned community and a video about Hayward’s pool pumps. T&T operates as the production arm of the ad agency.

The video above was created on behalf of Dewey’s Bakery. The founder and owner of Astronaut, Stephen Lockwood, acted as the director and conducted all client relations. Dewey’s has been a longstanding client of Astronaut. See this link for their work. We were thankful to be brought on to help service this video need.

Dewey’s is famed for their Moravian cookies and bakes private label cookies and crackers for stores like Harris Teeter and Trader Joe’s. They also have a handful of storefronts selling Dewey’s labeled goods in the Winston-Salem area. They were to be exhibiting at the Summer Fancy Foods Show at the Javits Center in NYC and needed a video loop showing their clean and efficient facility. The booth was designed to look like the interior of one of the traditional old Dewey’s Bakery locations, but with a tv framed up in the center back wall.

We spent one day shooting at four locations to gather broll depicting the process of crackers and two different types of cookies being made and packaged. A lot of gimbal work was used as well as a drone indoors. We did whatever was necessary to get the shots. We supplemented with additional lighting, filmed in slow motion, put the camera in the oven at one point and let a GoPro ride the conveyor with cookies about to be baked.

This was a great field trip to a well-known and beloved North Carolina institution. Our hope is that the video served Dewey’s well at the exhibition and helped them to land additional contracts with supermarket chains etc.


The Javits Center convention was a success. The factories are backlogged with cookie production orders.

We ended up returning to Dewey’s in late 2017 to update the video to show some packaging, displays and to shoot more footage of different parts of the factory. The new piece was used at an internal convention and on social media.



Alexander Homestead

Alexander Homestead generates a lot of web traffic. It is one of the most popular wedding venues in the Charlotte, NC market. They were doing tours all the time for prospective brides. It was a time suck and the venue needed to allocate resources more efficiently. They reached out to us to create a landing page video explaining what the place is, who owns it and what they are all about – all while providing a virtual tour of sorts of course. Here’s their resulting video.


The John Crosland School

The John Crosland School gives a leg up to children with learning differences. Located in Charlotte, NC this school serves 90+ K-12th graders. I shot and edited this landing page video on behalf of Little Red Bird, an advertising agency serving the region. JCS is a long-time client of LRB. Karen Bennetts, the owner, and general strategic operations person served as producer. It was a smooth and collaborative process. Tim Paulson, their CD, acted as a production assistant and is the graphic designer for the agency.

This video was shot over two days. We recorded three hours of interview. The transcription ended up being 88 pages. There was quite a bit of content to pick through for the best sound bites. As a result we ended up making a series of videos. The piece below is the primary video. But there are other iterations for other programs and other purposes.