The John Crosland School

The John Crosland School gives a leg up to children with learning differences. Located in Charlotte, NC this school serves 90+ K-12th graders. I shot and edited this landing page video on behalf of Little Red Bird, an advertising agency serving the region. JCS is a long-time client of LRB. Karen Bennetts, the owner, and general strategic operations person served as producer. It was a smooth and collaborative process. Tim Paulson, their CD, acted as a production assistant and is the graphic designer for the agency.

This video was shot over two days. We recorded three hours of interview. The transcription ended up being 88 pages. There was quite a bit of content to pick through for the best sound bites. As a result we ended up making a series of videos. The piece below is the primary video. But there are other iterations for other programs and other purposes.