Tag Archives: corporate video

Bedgear Impact Day

“CEO Eugene Alletto says he’s thrilled to have part of his Bedgear operations in Rock Hill. Each year, he leads a “Day of Impact” to give back to the community. Alletto, who founded the maker of “performance” pillows, bedding and mattresses in 2009, joined 80 of his employees at Bedgear’s Rock Hill site on Langston Street to assemble 100 care packages in backpacks to donate to Pilgrims’ Inn shelter.

The shelter primarily helps homeless and low-income women and young children get back on their feet. It offers support services such as housing, education and job placement assistance, food pantries and child care.” – Rock Hill Herald

The above video summarizes the above charitable works in addition to Bedgear annual meeting at their production facility in Rock Hill.


The Road Ahead

Sting Marketing is a design firm in Charlotte, North Carolina. I was first hired by them as a graphic designer to create car dealership print ads in 2011. Since that time we have collaborated on video projects for most of their clients. In 2015 Duke Energy rolled out a new corporate “road map” for the future. It was a document meant to bring the company together under CEO Lynn Good’s direction. In the video below she outlines Duke’s purpose, vision, priorities and values.

Directing a piece of this importance for the largest electric utility in the United States was a privilege. On behalf of Sting Marketing, and overseen by producer Hendrik van Vuuren we worked closely with Duke’s creative team. The graphics were created by one of Duke’s in-house designers. They provided directions for how to animate the type. The additional footage of external locations was stock that came from the previous Duke Energy shoots. We went through at least nine iterations of this seven-minute piece before it was released to the thousands of Duke employees worldwide.

The Road Ahead document is now public and has been in effect for two years. Working with Lynn and the staff from Duke Energy went flawlessly. To have a smooth shoot day we carted all equipment into the Duke Energy Building and set up the day before. We pulled out all our tricks. A parallax slider, an eight foot jib, four camera angles and a high-quality lavalier mic pack. We could not use a boom because of how Duke creatives wanted to stage the scene. The boom would have been in the shot.

It all went better than I expected. Lynn delivered the memorized script in only two takes, with a consistent and effective delivery each time. This piece was delivered on time and represents our best efforts for one of the largest employers in the region.

Call Center

Sting Marketing, a creative agency, hired me as a turnkey solution for this piece. Hendrik van Vuuren served as the producer. We cast the talent from a pool of Duke Energy volunteers a day before shooting began. We also scouted locations. The walk and talk portions were shot with a steadicam, a 14mm lens and an LED light panel illuminating the subject’s face. At different points we used a jib for controlled up and down motion. It was quite more complex than a standard interview and broll production.

Duke creative staff was there throughout advising and suggesting alternative line readings. We even had a Duke safety coordinator on hand to make sure that everyone behaved by the book. Note her hand on the railing during our host’s entire walk up the stairs. That was a safety coordinator requirement.

We shot all of the original broll. Ultimately the client was very happy with the deliverable and it lead to more work for Sting Marketing on behalf of Duke Energy.