Sting Marketing, a creative agency, hired me as a turnkey solution for this piece. Hendrik van Vuuren served as the producer. We cast the talent from a pool of Duke Energy volunteers a day before shooting began. We also scouted locations. The walk and talk portions were shot with a steadicam, a 14mm lens and an LED light panel illuminating the subject’s face. At different points we used a jib for controlled up and down motion. It was quite more complex than a standard interview and broll production.
Duke creative staff was there throughout advising and suggesting alternative line readings. We even had a Duke safety coordinator on hand to make sure that everyone behaved by the book. Note her hand on the railing during our host’s entire walk up the stairs. That was a safety coordinator requirement.
We shot all of the original broll. Ultimately the client was very happy with the deliverable and it lead to more work for Sting Marketing on behalf of Duke Energy.