Tag Archives: smartcourts

Smart Teams Play on Smartcourts

PlaySight’s SmartCourt is a system of internet-connected HD cameras that can be installed around any court, for any sport. SmartCourts offer multi-angle video review instantly from a courtside touchscreen or tablet, or later from any device with the PlaySight App. Everything that happens on a SmartCourt is automatically recorded and saved in the cloud. You can even live stream your practice, game or match to a global audience. 
We have created over 70 videos for PlaySight over the past three years. This video for Ensworth Academy in Nashville really represents the culmination of a large corporate expansion. The full integration of PlaySight throughout all sports is portrayed in the piece above as we hear from basketball, swim, tennis, volleyball and competitive dance coaches.
Something special to note is that all seated interviews were shot with a Rhino slider and Rhino arc. This creates a subtle parallax effect as the subject remains in the same part of the frame, but the background appears to be moving.

PlaySight Tennis

This corporate overview of PlaySight’s tennis products and operation is a recent capstone to our extensive work for this client spanning three years. Many high-profile interviews, shot in multiple states and outside the US are featured as is our best broll and motion graphics. PlaySight is a sports technology company that sells hardware, software, cloud storage and live streaming all in the service of better data and analytics. This helps coaches and players from amateur hobbyists to the elite professional levels.

Explaining what the company is and what it does for the sport of tennis tightly while using existing interviews was quite a challenge. VP of Marketing Jeff Angus and Eric Berman, head of their external agency, worked directly with me to determine the direction we headed.

Everyone of importance in tennis is aware of the PlaySight brand at this point. This video is more for media to pickup and embed with any PlaySight related press releases. It could also be used to reach out to new investors, as the company is still in the late start-up phase.

This piece required some editing on location with PlaySight employees mentioned above in Los Angeles. The finishing post-production work was completed remotely. Our talented motion graphics contractor, Andrew Dicharry of Wasabi provided the excellent Adobe After Effects work.

It’s three minutes but hopefully feels like it moves along at a good clip. It’s always a balancing act making something that’s punchy and watchable while including everything required for the message.

From PlaySight, “PlaySight’s SmartCourt is the only all-in-one video and analytics solution for tennis. The SmartCourt system uses internet-connected high-performance cameras and an on-court kiosk to provide shot tracking, line calling, multi-angle video, detailed analytics and more. All video is accessible to the user immediately while on court. SmartCourts are automated and intuitive: no operator required!

Hear from some of the game’s best coaches and players (Novak Djokovic, Tommy Haas, Darren Cahill, Paul Annacone, Peter Smith,) on how they use PlaySight to play and coach smarter.”

To learn more visit us at: https://www.playsight.com