Similarly to our kid press conference video from 2017 that garnered 1.5 million views through Facebook, we hoped to rekindle the magic in 2018. Our team had elementary school students create portraits of Roger Federer for him to critique in person. His interaction with them ended up working as a condensed piece. The video ends with Roger walking the kids down to a professional mural unveiling of him on the side of Stadium One inside the tennis garden.
The second piece featured here is a kid press conference starring Novak Djokovic. Novak, who is currently experiencing a slump while recovering from an elbow injury, requested to star in a kid press conference similarly to Roger’s 2017 rendition. Novak has long been the villain to both Roger and Rafa. I have seen him booed at Indian Wells and the US Open. Novak is booed, not for his character, but because he’s often been the one stopping Roger from capturing more titles. From 2013-2016 Novak was incredibly dominant. But that dominance did not come with a Nadal or Federer-like adoration from a global fanbase. Maybe only now that he is struggling, fans will get behind him as an underdog to champion. It seemed like he used this press conference as an opportunity to espouse his personal moral philosophy, rather than as a time to relax and cut loose. That sincerity and seriousness ended up making the piece somewhat difficult to edit. It is interesting comparing the two press conference videos from 2017 and 2018. The first became our most viral hit of all time. The second earned a paltry 6.5k views on Facebook before Novak lost in the second round of the tournament. One cannot help but feel for Novak. He may have made over 110 million in prize earnings and inked a new sponsorship deal with Lacoste, but he’s not Roger. Roger seems to singlehandedly carry the sport of men’s tennis. For most fans, even the third-winningest active male tennis player in a video with cute kids is not enough of a draw.