Pierce’s Project is an organization that approached us in 2015 to make their annual charity festival fundraiser videos. The organization was founded in order to help support families of premature or chronically ill infants before, during and after their NICU stay. Each year around 300 babies are born in the Charlotte, NC area before age 27wks. Between 21 and 27wks the babies are very fragile and vulnerable. The hospitalization can take months. The video below features the board members reading from a script addressed to new NICU parents. My goal with the piece was show the reality of the situation but end on a note of hopefulness. Their fundraisers for 2015 and 2016 have been successes.
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