The Super Pump
Hayward makes the world’s top selling pool pump. It is dependable and affordable. On behalf of Astronaut, a branding agency based in Winston-Salem, NC, we were tasked with production of a video that showcased the manufacture and assembly of the pump. The video also needed to show the lifestyle provided by the pump all in the same high-energy piece. The primary purpose and intended audience of the piece was sales representatives at a worldwide Hayward corporate meeting. These would be people that needed to be pumped up about the pumps they were selling! They may not have had any previous grasp on where the product came from or where they were assembled. The piece hopefully tied different branches of the company together a little tighter. Working with Astronaut was a pleasure. Stephen Lockwood, the creative director and founder served as the producer on this project. We concepted the piece with the client, coordinated logistics and saw that the piece stayed on-brand.
This was a fun piece to shoot. It took two days and had me attaching GoPros to gigantic robots, flying a drone inside a warehouse, riding a palette of pool pumps down a quarter mile conveyor belt and riding a hoverboard paired with a MOVI M5 for smooth factory floor moving shots.